Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and...

In the marketing world, a trigger is anything that creates an automated response. Say a customer fills out a form on your website. You might have a trigger set up to send them a follow up email with more information. Or let’s say someone added your product to a...

All donors are not created equal. It sure would make things easier and more consistent if they were, but the reality is, donors of the same cause can vary dramatically. Some donors may give yearly, while others give once a decade. And some donors only give once,...

It’s almost that time of the year—time to send your year-end appeal asking for those ever important donations. But with so many nonprofits and amazing causes to choose from, how can you best ensure that donors choose your organization? Sadly there’s no guarantee,...

In today’s digital world, you may doubt the efficacy of direct mail. But let us reassure you with some cold, hard facts. According to USPS Customer & Market Insights, 50% of people have tried a new product, service or establishment in the past six months after...

Did you know that more than half (57%) of people who own branded promotional items keep them for five years or more? That’s an incredible statistic when you think about it. This longevity is one of the reasons that businesses are increasingly seeing the value in...