If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best....

You may have taken a break from trade shows in the recent years due to the pandemic but this may be the year to get back out there. So you might as well do it in style. Consider it your comeback…to the world of corporate conferences. Conferences, trade shows,...

When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There are other hidden costs that balloon your costs even higher....

Peter Piper may have picked a peck of pickled peppers, but did he promote the power of Pixa Post? Phew, that was a mouthful, even to type. And now I want a pickle. But before I go grab a Vlasic (which are the best pickles, prove me wrong), let me walk you through...

No joke, my husband came home the other day and told me he downloaded this app that shows you what mail you’re getting each day. He was SO excited. And I was so excited to tell him that yes, it’s called Informed Delivery and I have been blogging about it for years....

I think we were all hoping that by 2022 there would be a replacement for email. Or at least we’d all have personal robots by now who could clear out our inboxes for us each morning. But alas, it looks like email won’t be going anywhere anytime soon, so let’s make...